A few weeks ago, a small but higher-than-normal number of accounts were mistakenly suspended. The suspensions were quickly reversed, but our response wasn’t good enough, and we want to say more.
We’re sorry it took us this long to address this. Trust and safety issues are difficult to discuss publicly, and we can’t share details about specific individuals or how our systems work without exposing Tumblr to bad actors. But caution led us to say too little, too late.
We’ve heard from members of the trans community on Tumblr that they were disproportionately impacted, and that deserves a direct response. According to 3rd party researchers, Tumblr’s userbase has the highest proportion of LGBTQIA+ folks on social media, so it makes sense that when something goes wrong, those communities might feel that disproportionate impact.
One thing we want to emphasize is that we do not moderate people’s identities. We moderate behavior. We know that identity shows up across a Tumblr profile in many ways, from followed topics to the flags people put in their bios, and more. However, these signals play no role in how our moderation systems make decisions. We monitor those systems for evidence of bias and take corrective action when we find it.
We understand that the communications sent to affected users, and our broader silence to the community, didn’t meet the standard people expect from us. That feedback is fair, and we apologize. We’ve updated the messaging sent to people impacted by these incidents. We are also overhauling our process with a goal of responding to mistaken suspension appeals within 24 hours, and have instituted an ongoing internal review of how suspensions and appeals are handled.
Going forward, we’re committed to finding a better balance: being more transparent with our community about issues that matter, even when we can’t share everything.
Tumblr belongs to everyone. We take that seriously, and we intend to earn back your trust. We are not afraid to have tough discussions with you or make updates based on your feedback, though on occasion, it might take some time.
To the people whose accounts were affected, and to the members of our trans community who felt targeted: we are truly sorry.
Once again, it was Hack Day at Tumblr, our favorite excuse to pause the roadmap for a moment and build something weird, useful, or ideally both. Here is a sneak peek of what the team built.
Unified Inbox
@ex, @kostastsi4 and @alexjf worked on making Asks and Submissions easier to find in the apps, moving your Inbox (currently buried in blog settings) to a tab in the Activity screen, where all your other incoming communication lives.
Gifs in replies
In @elt’s opinion, replies could use some spicing up. So he spent Hack Day adding GIF support to replies. Neat!
Fun fact: reply threads themselves actually started as a Hack Day project over two years ago. The circle of hack life continues.
Scaling the Reblog Graph Explorer
@blowery improved the implementation of reblog graph to handle massive viral posts gracefully. Instead of struggling with very large reblog chains, this hack rethinks how the graph is laid out so it can handle posts with massive numbers of reblogs more smoothly, making it easier to explore how posts spread across Tumblr.
In-Blog Search Filters
Web had the most complete set of in-blog search filters. Android and iOS? Not so much. @lesianlen worked on bringing parity across all three platforms: Android got Top/Recent sorting, an original posts filter, and Ask and Chat post type filters. iOS went from zero filters to a brand-new bottom sheet with the full filter set. Now everyone gets to search their blog properly, regardless of platform.
Separating in-blog search from “Exclude from Tumblr Search and Recommendations”
Did you know that selecting the “Exclude from Tumblr search and recommendations” setting would also disable your in-blog search? Well, thanks to @lesianlen, now it doesn’t. This one’s already live.
Communities: Granular Moderator Permissions and Promotion Flow
Promoting a member to admin in a Community is a big deal (and currently irreversible).
@straku ironed out the promotion flow, adding a simple step to alert, confirm, and prevent promotions that could be to moderation.
Another request is having more control over what moderators can do. A way to give moderators more power, without them overtaking the community admin.
@jubs built a permissions system that lets admins choose what their moderators can do, without compromising their own ownership. In addition to existing moderator permissions, such as removing posts, and comments, you’d be able to allow mods to edit the community appearance (title, description, etc), the community settings (auto-moderation, tags, etc), and even manage other moderators.
Memories in Profile Page & Archive Page
Inspired by Google Photos’ “Memories” feature, Sowmia proposed building a “Memories” experience for the blog to surface nostalgic posts from its history.
The idea was to create a dedicated Memories feature and link it to archive pages, enabling users to rediscover past content in a more engaging way. As part of the hackday, she implemented the archive page portion of this idea, laying the foundation for integrating the full Memories experience in the future.
Post launcher with shortcuts to Drafts and Queue
@ex tried a new version of the post launcher at the top of the dashboard on web: switch blogs before opening the editor, or jump straight to your Drafts or Queue (takes 3-4 clicks to get there now). The buttons also show how many posts you have in your Drafts and Queue.
Reblogs with Videos
After all, why not? Why shouldn’t we have videos in reblogs? @andriibuilds dared to ask. And build it.
Like Sorting
People with thousands of Tumblr likes have been asking for the ability to sort and organize them for years. To start, @andriibuilds prototyped sorting options for the Likes page.
RemindMe
Inspired by Reddit’s RemindMe bot, @data-science-from-the-trenches built a native reminder system: reply to any post or thread with “RemindMe! 2 days” and you’ll get an activity notification linking back to it when that time has passed.
The Mysterious Cat Asks
As a preparation for April Fools, @jubs introduced asks sent by the Mysterious Cat, when you eat an “ask” food in the Snek game. Each question was represented by an item, with its own rarity.
And that’s a wrap on Tumblr Hack Day, March 2026 Edition. Huge shout-out to everyone who spent this time building cool things, sharing demos, and reminding us how much fun it is to make Tumblr weirder, better, and more delightful.
Keep an eye on @changes to see if any of these hacks make it out to you.
This place matters, and our goal is to keep Tumblr thriving for a long time. That means Tumblr has to keep evolving. There are things we know could be better. You probably have a list too. Some of it will be easy to fix. Some won’t. That’s exactly why we want to work with you.
The Tumblr User Panel will be a group of people on Tumblr who’ll work with us over time to give feedback on how this place works today and where it’s going. We know we have to earn your trust, and we want to change how we build features and include you more in the process. We’re looking forward to shaping this together.
Why a panel instead of just listening to everyone?
We won’t stop reading tags, comments, reblogs, and support tickets, but a panel helps us paint a more complete picture before we build, and go deeper than a reblog thread allows.
Who are you looking for?
A mix of experience levels, devices, countries, posting habits. People who’ve been here a decade and people who showed up last month.
Will everyone who fills out the survey get in?
No. We’re keeping it small enough to have real conversations. If you’re not selected, it’s because we’re balancing across a lot of dimensions, not because your response wasn’t good enough. We may expand or rotate members over time.
Will critical feedback affect my account?
No! We want your feedback and criticism, and that will never result in any action against your account.
Can I leave?
Whenever you want. No penalties.
Questions before filling out the survey? Leave a comment.
I think it could be cool to put together a board of the top Tumblristas in the world, that could see previews of what’s coming up and advise on strategic direction. Who should be on it?
Okay, look. We’re gonna do it like this, Matt. I used to work in market research. This one is free, next time I expect a month of free premium and if there’s a third time I expect a job.
TO EVERYONE ELSE:
A series of ten reblogs is about to follow, since you can only have one poll per reblog. Please answer all ten polls. If you don’t see them all, check the notes (this shouldn’t take me long so if it’s more than like, fifteen minutes since I posted this one they should all be there.)
7) with the understanding that Tumblr needs to attract new users or convert more current free users to paying users in order to stay online, what do you think of Matt’s “top tumblrista” idea?
In the following question, “pre-social media” refers to platforms like LiveJournal, forums, alt.net boards, early MySpace, and similar spaces.
9) thinking about the given definition of “pre-social media,” how much do you agree with the statement “I think most tumblr users I know would prefer pre-social media to modern platforms like Facebook and X”?
I think it could be cool to put together a board of the top Tumblristas in the world, that could see previews of what’s coming up and advise on strategic direction. Who should be on it?
Okay, look. We’re gonna do it like this, Matt. I used to work in market research. This one is free, next time I expect a month of free premium and if there’s a third time I expect a job.
TO EVERYONE ELSE:
A series of ten reblogs is about to follow, since you can only have one poll per reblog. Please answer all ten polls. If you don’t see them all, check the notes (this shouldn’t take me long so if it’s more than like, fifteen minutes since I posted this one they should all be there.)
The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve.
Soon, you’ll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog’s author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.
If a reblog doesn’t add anything, the love flows up to the last person in the chain who did. Your post doesn’t lose notes just because people spread it quietly.
Past notes will stay on the original post — we’re only changing what happens from here on out. Retroactively re-attributing all of them would be… a lot.
This is just the beginning. More changes are coming as we keep building this out – stay tuned!
It’s very clear that you all have strong feelings about Tumblr and about this change. We hear you. The passion people have for how Tumblr works is one of the things that makes this place special.
As this rolls out over the next few days and you explore it, we’ll keep reading your replies and reblogs, so please keep sharing your questions, concerns, and ideas.
Your creativity has always been the heart of Tumblr, whether you’re the original poster or adding something brilliant in the reblogs, and nothing about this change is meant to limit that.
If you’d like to talk directly beyond the comments, leave a reply and we’ll follow up with as many of you as we can. We want to work with you to make Tumblr better.
so let’s not dwell on what’s going on over on IMDB, but it does seem like the final episodes of A Knight of The Seven Kingdoms have you all in a chokehold. Here’s a collection of the fan art you’ve been making of dunk, his friends, his frenemies …and maybe possibly lovers? 👉 👈 we live in hope. never stop shipping, y’all
It’s the final day of ships weekand we’re celebrating the top 20 ships on Tumblr with some homegrown fanart. Please enjoy these artful depictions of the art of shipping!
It’s day 4 of ships week and we’re celebrating spots #21 – #40 with some homegrown fanart. Please enjoy these artful depictions of the art of shipping!
39. Bakudeku-13 Bakugou Katsuki & Midoriya Izuku, Boku no Hero Academia
40. Narilamb-24 Narinder & the Lamb, Cult of the Lamb
The number in italics indicates how many spots a ship moved up or down from 2024. Bolded ships weren’t on the list last year.Art credits under the cut!
Well, wdyt? Did your OTP make an appearance? Any surprises? Tag your posts with #ships week 2026! Keep an eye out for a fan art edit and check back tomorrow for the final reveal of the top 1 – 20 ships 😱
It’s day 3 of ships week and we’re celebrating spots #41 – #60 with some homegrown fanart. Please enjoy these artful depictions of the art of shipping!
60. Jaxpom Jax & Pomni, The Amazing Digital Circus
The number in italics indicates how many spots a ship moved up or down from 2024. Bolded ships weren’t on the list last year.Art credits under the cut!
Well, wdyt? Did your OTP make an appearance? Any surprises?Tag your posts with #ships week 2026! Keep an eye out for a fan art edit and check back tomorrow for the top 21 – 40 ships.
It’s day 2 of ships week and we’re celebrating spots #81 – #100 with some homegrown fanart. Please enjoy these artful depictions of the art of shipping!
75. Percabeth-64 Percy Jackson & Annabeth Chase, the Percy Jackson universe
76. Hucklerobby Dennis ‘Huckleberry’ Whitaker & Michael 'Robby’ Robinavitch, The Pitt
77. Bunnydoll Jax & Ragatha, The Amazing Digital Circus
78. Wangxian-25 Lan Wangji & Wei Wuxian, Mo Dao Zu Shi
79. Shadowpeach-19 Sun Wukong & the Six-Eared Macaque, Lego Monkie Kid
80. Eternalberry Hollyberry Cookie & Eternal Sugar Cookie, the Cookie Run franchise
The number in italics indicates how many spots a ship moved up or down from 2024. Bolded ships weren’t on the list last year.Art credits under the cut!
Well, wdyt? Did your OTP make an appearance? Any surprises?Tag your posts with #ships week 2026! Keep an eye out for a fan art edit and check back tomorrow for the top 41 – 60 ships.
It’s day 1 of ships week and we’re celebrating spots #81 – #100 with some homegrown fanart. Please enjoy these artful depictions of the art of shipping!
We’re celebrating love on Tumblr this week! Join us for daily list drops of Tumblr’s Top 100 Ships in the run-up to the full list reveal on Friday.Here are your top 81 – 100 ships of the last year:
The number in italics indicates how many spots a ship moved up or down from 2024. Bolded ships weren’t on the list last year.Art credits under the cut!
So many new or newly returned entries on this one! Join the conversation with #ships week 2026, keep an eye out for a fan art edit, and check back tomorrow for the top 61 – 80 ships.
